When a home first comes to market, it enters a period of maximum visibility. Buyers who have already seen and ruled out other options are actively watching for what’s new. This creates an initial surge of attention — shown at the top of the graphic — where interest, showings, and engagement are at their highest.

Homes that are priced in alignment with market expectations tend to move smoothly through this flow. Buyers recognize value quickly, showings convert into offers, and the home progresses toward a successful sale. In this zone, buyers aren’t asking if they should act — they’re asking, “What will it take for me to get this home?”

When pricing is set above where buyers perceive value, momentum slows. The listing still receives some attention, but it begins to pool in the middle — showings without offers. Over time, listings that remain here risk settling into stagnation, where activity drops and buyers shift their thinking from “How do I win this?” to “Why is this home still on the market?”



Our pricing strategy is designed to keep your home moving forward — protecting early momentum, encouraging decisive buyer behavior, and positioning your property to flow efficiently from market debut to sold.

Every home is unique, and effective marketing should be as well. At Capital Estate Group (CEG), we use a 3-Pillar marketing strategy designed to deliver broad exposure, strong early momentum, and meaningful buyer engagement.

• Agent-to-Agent Pre-Marketing introduces your home to the brokerage community early, generating informed interest before it officially launches.
• Team Specialization ensures focused expertise across pricing, preparation, marketing, and negotiation.
• 10-Day Marketing Blitz concentrates attention during the most critical window, maximizing visibility when buyer demand is highest.

This strategy is supported by a custom evaluation of your home, informed by recent sales, current competition, and real-time market behavior — helping position your property effectively in today’s market.

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